How to Design a Website for an Event in Terms of Textual Content

Earlier, you were exposed to five different tips on how to design a website for an event. While that may have covered the essentials, you should also put great emphasis in learning how to create good textual content. Here are three simple ways for you to create a sell-out website:

  1. Simplicity is key.

The textual content of your website should revolve around a simple message that conveys why people should come to your event. For you to do this, imagine yourself as an attendee and ask yourself: “Why does this event matter to me?”. How you package your messaging will directly affect people’s way of thinking. When you lay out complicated texts that are too long to read, you will not be able to generate interest and curiosity.

  1. Set realistic expectations.

Your website visitors should have some major takeaways on how your event will be beneficial for them. It is paramount that you set expectations according to reality as you learn how to design a website for an event. If you claim for example that people will start earning thousands after attending your business conference, that can be considered a reach and would only make you look irrational. You may also highlight specific event activities to ground attendee expectations further.

  1. Appeal to emotions by telling stories.

Lastly, this article on how to design a website for an event highly suggests that you appeal to emotions by telling stories. Decision-making when it comes to attending events is not solely based on a cold, logical process. It may also involve emotions as your event should grow on your target audience before they decide to register. Write your website content in a way that is engaging, relatable, and with a call to action. Once you stir people’s feelings through powerful words – or even a story – it is more likely that they will consider buying a ticket to your event.