One of the first steps in hosting a successful event is to create an event website. This website should not only allow your guests to register, it should also be compelling in terms of content in order to achieve better event turnout.
Website design event management does not have to be difficult as long as you know the basics. Here are five tips for event organisers when it comes to event website design:
- Visually pleasing
The webpage’s aesthetics give a long-lasting impression to your guests. If you have already invested in an event management software, try to see if there are templates which you can work around on. Choose images that are lively and inspiring. As for the colours, try to choose those that are easy on the eyes. Do not mix neon colours in an event website design like those that came out of old websites from the 1990s. You may also provide links to your company’s Flickr account or any other online photo album that would allow people to know more about your business.
A good event website design is highly informative. Engage your target audience by laying out the basics upfront. Tell them the 5 W’s or the “what, when, who, where, and why” of the event so that they can plan accordingly. Use call to action words such as “increase your sales by 10% by joining this business conference.” It would also be best if you provide all this information at the homepage since this is where focus is directed. Information about the schedule of the event is also important: find event scheduling software here.
- Social Media Integrated
As an event organiser, social media could be one of your most effective marketing tools. It is therefore important that you invest in widgets or modules that will easily allow website visitors to share your social event website design through social media sites like Facebook and Twitter. Never underestimate the power of social media, especially that it is highly accessible by anyone with a mobile device and Internet connection.
- Highly Interactive
Another characteristic of a good event website design is being highly interactive. Try embedding videos or graphics that will spark up the interest of people. You may also place a QR code on the registration page that leads to a landing page where you can show videos of previous events and any other media that can convince people to make it. Perhaps you can also create pop-up surveys that may help you prepare for the event. In return, you can give a small incentive to people who have completed this survey.
- Has Promotions and Discounts
Speaking of incentives, you can also promote different packages and discounts through an inclusive event website design. For example, you can offer group packages that will allow attendees to pay a lesser price if they buy in bulk. You may also offer an early-bird discount to attendees who have bought the first tickets to the event. The possibilities are endless and it would all depending on your marketing approach.
Now that you’re equipped with more knowledge, you can easily do the tasks required on how to design a website for an event. You may also read more about venues event management and the event management website.